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Product/Service
Evolution ๐ฒ
In just six weeks, our Product/Service Evolution framework helps businesses to adapt to evolving markets and customer dynamics. Tailored for organisations that aim to retain a competitive edge through incremental innovation guided by accurate data and insights.
Our dedicated Product/Service Evolution framework is purposefully built to challenge conditional practices, rapidly explore market and customer dynamics in context with your existing position, and deliver a qualified backlog of actionable insights.
This framework is ideal when:
Framework key methods:
Framework deliverables:
Incrementally adapting to evolving market and customer dynamics prevents a significant overhaul or realignment. Continually validating and adapting provides the agility to proactively respond to commercial opportunities or address problematic shifts as they occur.
Book a call to discuss your Product/Service Evolution validation needs
![Visualisation of the Glue Product Vision Proposition Validation framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects](https://cdn.sanity.io/images/2yundn6y/production/dde826e741ffd4646cc6125fbb661a53329e1fac-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
![We found that users 'don't want to be tracked' when in the UK](https://cdn.sanity.io/images/2yundn6y/production/8ce22369fad7c371b1515adcc43305c022c59e6b-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Successful examples of Proposition Validation
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
![Customer journey map for Wapp showing how travellers think about and buy travel insurance](https://cdn.sanity.io/images/2yundn6y/production/7bdc7801a3e5f69b1d22c7b1215bc88266330634-3840x2707.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2707&width=3840&height=2707)
Wapp
Validating a new travel insurance proposition
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
![A silver car driving along a scenic road with sharp mountain peaks in the background](https://cdn.sanity.io/images/2yundn6y/production/b76ac611f0f265913e14d9522ebd7b66770dfd09-1920x1353.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Hastings Direct
Making a telephony proposition digital
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