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New Market
Exploration 🧭
Our New Market Exploration framework equips organisations with the insights for successful market entry and long-term growth. Achieved in 6-weeks, this framework is designed explicitly for organisations planning to expand into new markets, ensuring a comprehensive approach to product customisation, competitor analysis, and market fit.
This framework is ideal when:
You’re facing market saturation and accelerated competition.
You believe there are complementary market opportunities.
There are favourable market trends and consumer demand.
There is a desire to increase competitive advantage.
You need to develop and capitalise on new revenue streams.
You need to explore network and partnership opportunities.
Framework key methods:
Discovery and profiling through our value proposition canvas.
SWOT analysis, risk assessment, and regulatory compliance checks.
Market and trend research, competitor analysis, and customer segmentation.
Market size definition including TAM, SAM, and SOM.
Proof of concept, desirability and feasibility studies.
Financial analysis, modelling, and scenario planning.
Framework deliverables:
A detailed and consolidated validation report, with qualified, actionable recommendations.
A comprehensive Miro Board detailing findings, ranging from a variety of methods.
An in-depth presentation, playing back the headline findings and justifications.
Artefacts including Value Proposition Canvas to articulate your proposition.
Validated proof of concept ready to be developed in the next stage of product/service development.
Comprehensive financial models to forecast potential profitability and required levels of investment.
Book a call to discuss your New Market Exploration proposition needs
Successful examples of Proposition Validation
Holland & Barrett
90-day home study to validate a new market proposition
BUILT/
A better builder's warehouse built from the ground up
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