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Proposition Validation ๐ฏ
Our Proposition Validation framework verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising quantitative and qualitative research methods, our frameworks are carefully designed to analyse the core metrics essential to validating a new proposition or improving an existing one.
Our validation frameworks enable organisations to qualify with high precision and predictability. Providing accurate data-based insights that qualify and de-risk investments.
![Our proposition validation process helped us create a value proposition canvas for Wapp](https://cdn.sanity.io/images/2yundn6y/production/6256f24c1c94d2489cdc25cfa769d2cf0c40e95f-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Product/Service Evolution๐ฒ
Proposition Validation for Product or Service Evolution involves adapting and refining offerings to align with evolving market trends and customer preferences, ensuring continued relevance and competitiveness.
![](https://cdn.sanity.io/images/2yundn6y/production/66ca36dfc1e9fa2ecca9a6511c42faf930f905b1-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
New Market
Exploration ๐งญ
Proposition Validation for New Market Exploration is critical to assessing market fit, adapting to local consumer behaviours and market conditions, minimising risks and ensuring market relevance.
Book a call to discuss your
Proposition Validation needs
For more information about our Proposition Validation framework please complete the form below
![An image showing a laptop on an office desk. The image shows a Hastings direct flexible policy screen.](https://cdn.sanity.io/images/2yundn6y/production/7723e799194977b493ba5fcdd824a34acafa4a91-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
![](https://cdn.sanity.io/images/2yundn6y/production/1237520e92f3ef7f95beaf02e36ba06c1e619287-2880x2020.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2020&width=2880&height=2020)
Some examples of successful Proposition Validation:
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
![Customer journey map for Wapp showing how travellers think about and buy travel insurance](https://cdn.sanity.io/images/2yundn6y/production/7bdc7801a3e5f69b1d22c7b1215bc88266330634-3840x2707.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2707&width=3840&height=2707)
Wapp
Validating a new travel insurance proposition
- 2,161 leads generated with ยฃ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ยฃ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ยฃ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ยฃ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
![](https://cdn.sanity.io/images/2yundn6y/production/65b4a8bf00996e2a473c0b5dae5f3d0b1cf1211e-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
Holland & Barrett
90-day home study to validate a new market proposition
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
![A silver car driving along a scenic road with sharp mountain peaks in the background](https://cdn.sanity.io/images/2yundn6y/production/b76ac611f0f265913e14d9522ebd7b66770dfd09-1920x1353.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Hastings Direct
Making a telephony proposition digital
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