Proposition Validation 🎯

Our Proposition Validation framework verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising quantitative and qualitative research methods, our frameworks are carefully designed to analyse the core metrics essential to validating a new proposition or improving an existing one.

Our validation frameworks enable organisations to qualify with high precision and predictability. Providing accurate data-based insights that qualify and de-risk investments.

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Proposition Validation needs

Some examples of successful Proposition Validation:

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
A silver car driving along a scenic road with sharp mountain peaks in the background

Hastings Direct

Making a telephony proposition digital

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