Proposition Validation 🎯
Our Proposition Validation framework verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising quantitative and qualitative research methods, our frameworks are carefully designed to analyse the core metrics essential to validating a new proposition or improving an existing one.
Proposition Validation for Product or Service Evolution involves adapting and refining offerings to align with evolving market trends and customer preferences, ensuring continued relevance and competitiveness.
Proposition Validation for New Market Exploration is critical to assessing market fit, adapting to local consumer behaviours and market conditions, minimising risks and ensuring market relevance.
Some examples of successful Proposition Validation:
Other frameworks you may also like…