Salutations &
Welcome to Glue
We support and empower growth-minded organisations by enhancing their capabilities and agility, enabling them to deeply understand their customers and deliver exceptional products and experiences.
We specialise in challenging conditional thinking and learnt behaviours in growth-minded organisations. By merging our strengths with yours, we turn potential into performance, helping you navigate the complexities of modern markets with ease and efficiency.
Enhancing your product delivery function to achieve and sustain operational excellence
- Modular turnkey frameworks
- Comprehensive operating model redesign
- Sustainable change management
![Visualisation of the Glue Product design product sprints framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects](https://cdn.sanity.io/images/2yundn6y/production/faafea444631c98e07f3375c6c6bb545117494df-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Supporting you to deliver exceptional experiences and brilliant products
- Market, customer, and user research
- Exceptional experiences and brilliant products
- UX audits, performance optimisation, and experimentation
![An image of two hands holding a mobile phone which shows the screen where you input your delivery address](https://cdn.sanity.io/images/2yundn6y/production/942145ca0b1256b61568b8f51eec77eb68864836-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Proven impact, trusted by
growth-minded organisations
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
![An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.](https://cdn.sanity.io/images/2yundn6y/production/3c0d4278d0343e32e692166ead11cfa6dc2b1244-1920x1353.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Hastings Direct
Digital transformation for the UK’s biggest digital insurer
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
![Customer journey map created by interviewing Viator app users](https://cdn.sanity.io/images/2yundn6y/production/68b991dd21607ae7242b82efab6af96d2493e180-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Viator
Research and validation for a leading travel app
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
![Collection of experience review presentation boards](https://cdn.sanity.io/images/2yundn6y/production/db9f5471985734382e7aa0df9146a000f9bbcf99-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Blinds2Go
Experiment backlog identification
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
![The Uniqlo kiosk is in situ within the Oxford St store in London](https://cdn.sanity.io/images/2yundn6y/production/9153e34ed210eff2ea84e73725dc218d6f4941a2-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Uniqlo
Making kiosks the go-to tool for shoppers
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
![The monthly plan types screen design for Three's digital ticketing system](https://cdn.sanity.io/images/2yundn6y/production/6e89c8172a355d24f10dceddd89d6f025901ba7e-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Three
Selling more phone tariffs through digital
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
![](https://cdn.sanity.io/images/2yundn6y/production/43a4663fe181eb4c272a54070ebedb7bca7fa67d-1921x1344.jpg?auto=format&fit=crop&dpr=1&q=80&w=1921&h=1344&width=1921&height=1344)
BNP Paribas
Marketing, UX and customer experience optimisation
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
![Wolseley UK customer using the desktop website](https://cdn.sanity.io/images/2yundn6y/production/cb9d0bb7fbf00459c04437896be66012bb422843-3840x2688.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2688&width=3840&height=2688)
Wolseley UK
Progressive thinking for a digital future
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
![](https://cdn.sanity.io/images/2yundn6y/production/65b4a8bf00996e2a473c0b5dae5f3d0b1cf1211e-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
Holland & Barrett
90-day home study to validate a new market proposition