Validation for commercial and product teams
Our research studies, validation strategies, intelligent design approach, and rapid, agile delivery frameworks empower commercial and product teams to validate and innovate with precision and predictability.
Our capabilities and frameworks reflect our passion and beliefs as a business and are the perfect blend of commercial thinking, creativity, and disruptive innovation.
We champion evidence-based decision-making to break through legacy practices and conditioned thinking, utilising our modular frameworks and methodologies to give internal teams the confidence to qualify strategies, prioritise backlogs, and build data-led insights.
Enhance capability and capacity
by empowering internal teams

Capabilities
Whether itβs process implementation or product optimisation, we have the capabilities to add value, capacity, and expertise to empower your teams to meet their objectives.

Frameworks
Our modular, component-based frameworks build robust delivery practices, allowing data-driven strategies and validation models to be implemented with precision and predictability.

About Glue
We specialise in supporting commercial and product teams to break through legacy practices and conditioned thinking, empowering them to innovate following data-led insights.
Our partnerships with category challenging
product and commercial teams
- 2.5 year relationship
- 3 core journeys
- 2.5 year relationship
- 3 core journeys
- 2.5 year relationship
- 3 core journeys
- 2.5 year relationship
- 3 core journeys

Hastings Direct
Digital transformation for the UKβs biggest digital insurer
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified

Viator
Research and validation for a leading travel app
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks

Blinds2Go
Experiment backlog identification
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints

Uniqlo
Making kiosks the go-to tool for shoppers