Salutations &
Welcome to Glue

We support and empower growth-minded organisations by enhancing their capabilities and agility, enabling them to deeply understand their customers and deliver exceptional products and experiences.

Explore our services
Why Glue?
  • A male and female colleague standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.
  • An image of instructions explaining how to use the app on a blue background.
    An image of instructions explaining how to use the app on a blue background.
  • A warehouse main entrance photo of the Built builders merchant

We specialise in challenging conditional thinking and learnt behaviours in growth-minded organisations. By merging our strengths with yours, we turn potential into performance, helping you navigate the complexities of modern markets with ease and efficiency.

Supporting you to deliver exceptional experiences and brilliant products

  • Market, customer, and user research
  • Exceptional experiences and brilliant products
  • UX audits, performance optimisation, and experimentation
Explore our capabilities
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Enhancing your product delivery function to achieve and sustain operational excellence

  • Modular turnkey frameworks
  • Comprehensive operating model redesign
  • Sustainable change management
Explore our services
Visualisation of the Glue Product design product sprints framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects

Proven impact, trusted by
growth-minded organisations

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

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