Validation for commercial and product teams

Our research studies, validation strategies, intelligent design approach, and rapid, agile delivery frameworks empower commercial and product teams to validate and innovate with precision and predictability.

Our capabilities and frameworks reflect our passion and beliefs as a business and are the perfect blend of commercial thinking, creativity, and disruptive innovation.

We champion evidence-based decision-making to break through legacy practices and conditioned thinking, utilising our modular frameworks and methodologies to give internal teams the confidence to qualify strategies, prioritise backlogs, and build data-led insights.

Enhance capability and capacity
by empowering internal teams

Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Capabilities

Whether it’s process implementation or product optimisation, we have the capabilities to add value, capacity, and expertise to empower your teams to meet their objectives.

Visualisation of the Glue Product design product sprints framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects

Frameworks

Our modular, component-based frameworks build robust delivery practices, allowing data-driven strategies and validation models to be implemented with precision and predictability.

Picture of design-related books and a wooden mannequin hand sitting on a shelf at the Design Studio Glue office

About Glue

We specialise in supporting commercial and product teams to break through legacy practices and conditioned thinking, empowering them to innovate following data-led insights.

Our partnerships with category challenging
product and commercial teams

2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys

An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified

Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks

Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

2.3% in-store conversion rate increase
31 screens designed and delivered
Delivered in 2 sprints
2.3% in-store conversion rate increase
31 screens designed and delivered
Delivered in 2 sprints
2.3% in-store conversion rate increase
31 screens designed and delivered
Delivered in 2 sprints
2.3% in-store conversion rate increase
31 screens designed and delivered
Delivered in 2 sprints

The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

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