Digital solutions for commercial success
We help category-challenging product and commercial teams define, design, and validate digital solutions, experiences, and ventures. Using our frameworks we deliver repeatable, learnable, and ownable outcomes.
Strategically designed digital products,
experiences, and ventures for global
category-challenging brands
Glue enhances digital experiences and commercial propositons by interrogating customer and user experiences, and CRO models. Our speciality is helping organisations break through legacy practices and inherited thinking to enable them to innovate with high precision and predictability. It all comes down to quantifiable data, intelligent design, and rapid agile delivery frameworks.
Our frameworks help product and commercial teams design
and validate digital products, experiences, and ventures
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint

Commercial
Validation
Discover, validate, and create a strategy to resolve a problem space or capitalise on an opportunity.
- Achieving user growth of 1.1m in 6-months
- 62% increase in efficiency
- ยฃ3.5m income benefit
- Achieving user growth of 1.1m in 6-months
- 62% increase in efficiency
- ยฃ3.5m income benefit
- Achieving user growth of 1.1m in 6-months
- 62% increase in efficiency
- ยฃ3.5m income benefit
- Achieving user growth of 1.1m in 6-months
- 62% increase in efficiency
- ยฃ3.5m income benefit

Product
Design
Create a strategy for success through qualified research, validation, and solutionised design.
- LFL quarterly revenue of ยฃ265K
- 128 events IDs created for tracking
- Measurement period of 6 sprints
- LFL quarterly revenue of ยฃ265K
- 128 events IDs created for tracking
- Measurement period of 6 sprints
- LFL quarterly revenue of ยฃ265K
- 128 events IDs created for tracking
- Measurement period of 6 sprints
- LFL quarterly revenue of ยฃ265K
- 128 events IDs created for tracking
- Measurement period of 6 sprints

CRO &
Experimentation
Analyse, identify, rationalise, and incrementally improve experiences that drive sustainable value.
We work with category-challenging product
and commercial teams from across the world
- 1.2% conversion increase
- ยฃ3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- ยฃ3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- ยฃ3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- ยฃ3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app

Hastings Direct
Digital transformation for the UKโs biggest digital insurer
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified

Viator
Research and validation for a leading travel app
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks

Blinds2Go
Experiment backlog identification
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints

Uniqlo
Making kiosks the go-to tool for shoppers
Holding exclusive workshops to help global teams
through product development and commercial validation

Understanding Jobs To Be Done

Atomic Research Framework

How to Build the Perfect Workshop
