Giant Leaps for

Universal Experiences

We envision a world where every organisation prioritises exceptional consumer experiences, driving sustainable growth and innovation. Our mission is to support and empower organisations to put consumer needs first, ensuring no one is burdened with a poor experience anymore. We do this through research, design, and operations.

  • The Uniqlo kiosk is in situ within the Oxford St store in London
  • An image showing a laptop, on the screen is a car insurance quote. There is a cat curled up next to the laptop
  • An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Glue is a values-based business. We believe we can foster a community around our shared beliefs and principles, building a stable foundation allowing our organisation, and people to flourish.

Honesty

We cultivate trust through transparency and sincerity in all interactions.

Wellbeing

We invest in our people's health and happiness, fostering a supportive and resilient workplace.

Professionalism

We maintain the highest standards of conduct, ensuring that our actions consistently reflect our commitment to excellence.

Meritocracy

We reward efforts based on achievement and contribution, ensuring fair and motivating career development.

Urgency

We respond with promptness and efficiency, keeping pace with market demands.

Profitability

We drive financial health and sustainability to reinvest in our people and services.

  • Picture of the Glue design and strategy team running an in-person Identification sprint workshop with a client
  • A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.
  • Picture of design-related books and a wooden mannequin hand sitting on a shelf at the Design Studio Glue office

Meet our core team

Aimee Wilcox - UX Researcher @ Glue
Aimee WilcoxUX Researcher
Billy Clarke - Managing Director @ Glue
Billy ClarkeDelivery Director
Dave Warren - Head of Product Design @ Glue
Dave WarrenHead of Product Design
Ed GrantCommercial Director
Leanne Morrissey - Client Services Manager @ Glue
Leanne MorrisseyClient Services Manager
Lee CramptonManaging Director
Leigh Wodke - Product Designer @ Glue
Leigh WodkeProduct Designer
Romaric Delahaie - Operations Manager @ Glue
Romaric DelahaieOperations Manager

We work with growth-minded leaders
and organisations from across the world

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office
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