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Backlog
Qualification 🥇
Qualifying priorities is the essence of efficiency, effective resource management, and maintaining growth. Without validating backlogs against commercial OKRs, there is a lack of shared purpose, unclear roles and responsibilities, and resources can’t be assigned effectively.
Our backlog-qualifying models interrogate risk vs clarity, cost vs impact, and impact vs effort to arrive at well-considered, commercially viable, and prioritised backlogs that maximise strategic, tactical, and operational efforts.
This framework is ideal when:
Framework key methods:
Framework key methods:
Qualifying backlogs to align teams towards objectives, opportunities, or challenges can accelerate commercial growth. It’s an ongoing practice and should be a business-critical function that’s factored into all commercial and product practices and thinking.
For more information about our Backlog Qualification framework please complete the form below
![A image showing a T bar concept for a policy holder waiting for a document](https://cdn.sanity.io/images/2yundn6y/production/141d6edc2cda98838be6253341729ec0ab38690c-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
![](https://cdn.sanity.io/images/2yundn6y/production/32e635951fef914b2a6c723f746fec9735d0634c-1920x1344.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1344&width=1920&height=1344)
Some examples of successful Backlog Qualification:
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
![An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.](https://cdn.sanity.io/images/2yundn6y/production/3c0d4278d0343e32e692166ead11cfa6dc2b1244-1920x1353.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Hastings Direct
Digital transformation for the UK’s biggest digital insurer
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
![Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider](https://cdn.sanity.io/images/2yundn6y/production/de4dc6d97b96faabee90d732aa21f44540afbae2-3840x2691.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2691&width=3840&height=2691)
Eque2
Elevating two core business management platform experiences
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
![A collection of Research content for Missguided validating their mobile app checkout designs](https://cdn.sanity.io/images/2yundn6y/production/ecad249241c9d465de3866a999111e180374b211-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Missguided
Qualifying a product backlog for action
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
![Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue](https://cdn.sanity.io/images/2yundn6y/production/ed4f4e282b38619225568159f41f073bcc87328a-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Wapp
Setting out future innovation for growth
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
![Customer journey map created by interviewing Viator app users](https://cdn.sanity.io/images/2yundn6y/production/68b991dd21607ae7242b82efab6af96d2493e180-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Viator
Research and validation for a leading travel app
- Three key journeys audited
- 55 insights uncovered
- 17 actionable recommendations
- Three key journeys audited
- 55 insights uncovered
- 17 actionable recommendations
- Three key journeys audited
- 55 insights uncovered
- 17 actionable recommendations
- Three key journeys audited
- 55 insights uncovered
- 17 actionable recommendations
![](https://cdn.sanity.io/images/2yundn6y/production/32e635951fef914b2a6c723f746fec9735d0634c-1920x1344.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1344&width=1920&height=1344)
BNP Paribas
Auditing customer experience across channels
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