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Commercial Validation
Identifying a vision for a commercial strategy is essential, but validating it is critical. Our Commercial Validation frameworks are purposefully built to identify commercial OKRs, challenge conditional thinking, and validate the viability and desirability through data-led insights.
Identification Sprint 🔭
Purposefully disruptive, we look beyond traditional backlogs to discover innovative breakthroughs and big-growth levers to accelerate commercial growth with data-driven insights.
Proposition Validation 🎯
Verify the desirability and viability of a commercial proposition with a targeted research methodology, accurately analysing essential metrics to validate a new proposition or improve an existing one.
Backlog Qualification 🥇
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Driving unparalleled value for commercial growth.
Some examples of successful Commercial Validation:
Wapp
Validating a new travel insurance proposition
Holland & Barrett
90-day home study to validate a new market proposition
Wapp
Setting out future innovation for growth