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Commercial Validation
Identifying a vision for a commercial strategy is essential, but validating it is critical. Our Commercial Validation frameworks are purposefully built to identify commercial OKRs, challenge conditional thinking, and validate the viability and desirability through data-led insights.
Through opportunity identification, desirability and viability validation, and backlog prioritisation, we ensure key influencers are ring-fenced, and the approach is qualified.
![Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue](https://cdn.sanity.io/images/2yundn6y/production/ed4f4e282b38619225568159f41f073bcc87328a-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Identification Sprint 🔭
Purposefully disruptive, we look beyond traditional backlogs to discover innovative breakthroughs and big-growth levers to accelerate commercial growth with data-driven insights.
![Our proposition validation process helped us create a value proposition canvas for Wapp](https://cdn.sanity.io/images/2yundn6y/production/6256f24c1c94d2489cdc25cfa769d2cf0c40e95f-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Proposition Validation 🎯
Verify the desirability and viability of a commercial proposition with a targeted research methodology, accurately analysing essential metrics to validate a new proposition or improve an existing one.
![A collection of Research content for Missguided validating their mobile app checkout designs](https://cdn.sanity.io/images/2yundn6y/production/ecad249241c9d465de3866a999111e180374b211-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Backlog Qualification 🥇
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Driving unparalleled value for commercial growth.
Some examples of successful Commercial Validation:
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
![Customer journey map for Wapp showing how travellers think about and buy travel insurance](https://cdn.sanity.io/images/2yundn6y/production/7bdc7801a3e5f69b1d22c7b1215bc88266330634-3840x2707.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2707&width=3840&height=2707)
Wapp
Validating a new travel insurance proposition
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
![](https://cdn.sanity.io/images/2yundn6y/production/65b4a8bf00996e2a473c0b5dae5f3d0b1cf1211e-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
Holland & Barrett
90-day home study to validate a new market proposition
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
![Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue](https://cdn.sanity.io/images/2yundn6y/production/ed4f4e282b38619225568159f41f073bcc87328a-3840x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2687&width=3840&height=2687)
Wapp
Setting out future innovation for growth