Commercial Validation
Identifying a vision for a commercial strategy is essential, but validating it is critical. Our Commercial Validation frameworks are purposefully built to identify commercial OKRs, challenge conditional thinking, and validate the viability and desirability through data-led insights.
Through opportunity identification, desirability and viability validation, and backlog prioritisation, we ensure key influencers are ring-fenced, and the approach is qualified.
Identification Sprint đ
Purposefully disruptive, we look beyond traditional backlogs to discover innovative breakthroughs and big-growth levers to accelerate commercial growth with data-driven insights.
Proposition Validation đ¯
Verify the desirability and viability of a commercial proposition with a targeted research methodology, accurately analysing essential metrics to validate a new proposition or improve an existing one.
Backlog Qualification đĨ
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Driving unparalleled value for commercial growth.
Some examples of successful Commercial Validation:
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
Wapp
Validating a new travel insurance proposition
- 2,161 leads generated with ÂŖ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ÂŖ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ÂŖ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with ÂŖ155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
Holland & Barrett
90-day home study to validate a new market proposition
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
- Fully qualified backlog realised
- 153 trends identified
- Conducted across a 10-day sprint
Wapp
Setting out future innovation for growth