Frameworks

Our robust delivery models are built on component-based, modular frameworks that work in isolation or in combination. With a particular focus on standardisation, data-based validation, and built-in quality controls, our frameworks deliver with precision and predictability.

Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Commercial Validation

Our Commercial Validation frameworks are built to identify commercial OKRs, challenge logic, and validate viability and desirability with data-led insights.

Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office

Product
Design

Our robust and predictable frameworks are designed to constructively challenge and validate strategies for product development and performance optimisation.

A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

CRO & Experimentation

Our CRO & Experimentation frameworks are created to test the highest risk and reward hypotheses, formulate experiments, and measure real-time results.

Frameworks as a Solution (FaaS)

Component-based modular frameworks

Our frameworks achieve outstanding results

Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified

Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys

An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

15-days turnaround
29 screens designed
Validated 2 prototypes with 12 participants
15-days turnaround
29 screens designed
Validated 2 prototypes with 12 participants
15-days turnaround
29 screens designed
Validated 2 prototypes with 12 participants
15-days turnaround
29 screens designed
Validated 2 prototypes with 12 participants

An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K

We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints

Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

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