Continuous
Research 🔁

Continuous Research keeps your roadmap agile and aligned with evolving customer needs by being custom-led instead of business-led. In a rapidly changing market, this framework, embedded as a programme of work, constantly highlights new insights and opportunities for growth and refinement.

Request more information

Staying current is crucial in today’s market. Continuous Research enables organisations to adapt quickly, making informed decisions that resonate with current trends and future shifts.

This framework is ideal when:

Exploring new features or updates to stay ahead of the curve.

User growth and adoption rates decrease over time.

There’s a negative shift in user sentiment and revenue growth.

Net Retention Revenue reduces, and CAC Payback Periods increase.

When market dynamics change, affecting your position and stability.

Customer-centricity is at the forefront of your commercial strategy.

Framework key methods:

Generative research studies and in-depth analysis.

Longitudinal studies, real-time analysis, and market monitoring.

Surveys, user interviews, naturalistic observation, and usability tests.

Sentiment analysis, feedback loops, and trend forecasting.

Gap analysis, pilot strategies, problem or opportunity statement creation.

Report generation, supporting material, and workshop validation.

Framework deliverables:

A detailed and consolidated research report, with qualified, actionable recommendations.

A comprehensive Miro Board detailing findings, ranging from a variety of methods.

An in-depth presentation, playing back the headline findings and justifications.

Artefacts including survey results, interview write-ups, and journey updates.

Customer profiles either as Personas or Archetypes, depending on the use case.

An understanding of your customer’s Jobs To Be Done and mitigation methods.

Through Continuous Research, organisations gain a deeper understanding of their customers, ensuring their products, services, and business models stay relevant and exceed customer expectations.