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Continuous
Research 🔁
Continuous Research keeps your roadmap agile and aligned with evolving customer needs by being custom-led instead of business-led. In a rapidly changing market, this framework, embedded as a programme of work, constantly highlights new insights and opportunities for growth and refinement.
Staying current is crucial in today’s market. Continuous Research enables organisations to adapt quickly, making informed decisions that resonate with current trends and future shifts.
This framework is ideal when:
Framework key methods:
Framework deliverables:
Through Continuous Research, organisations gain a deeper understanding of their customers, ensuring their products, services, and business models stay relevant and exceed customer expectations.
Book a call to discuss your Continuous Research needs
![A female researcher sits at her computer reviewing notes from a user interview](https://cdn.sanity.io/images/2yundn6y/production/780c528bf59adea6c245f98e4f928d1f05c9a0ca-1920x1353.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
![An image with a pink background, with a phone showing the misguided checkout on the screen and four speech bubbles of user responses from a usability test](https://cdn.sanity.io/images/2yundn6y/production/344932427401bf6238d101930b4e7af7d86c617f-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Successful examples of Continuous Research
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
![Customer journey map created by interviewing Viator app users](https://cdn.sanity.io/images/2yundn6y/production/68b991dd21607ae7242b82efab6af96d2493e180-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Viator
Research and validation for a leading travel app
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
![A decorative image displaying our Research work with Hastings Direct](https://cdn.sanity.io/images/2yundn6y/production/56baa5d58f23aaf4d705178e6347209a26bccaf6-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Hastings Direct
Research that identifies critical user insights
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
![](https://cdn.sanity.io/images/2yundn6y/production/65b4a8bf00996e2a473c0b5dae5f3d0b1cf1211e-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
Holland & Barrett
90-day home study to validate a new market proposition
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
![Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider](https://cdn.sanity.io/images/2yundn6y/production/de4dc6d97b96faabee90d732aa21f44540afbae2-3840x2691.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2691&width=3840&height=2691)
Eque2
Elevating two core business management platform experiences
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