Continuous
Research ๐Ÿ”

Continuous Research keeps your roadmap agile and aligned with evolving customer needs by being custom-led instead of business-led. In a rapidly changing market, this framework, embedded as a programme of work, constantly highlights new insights and opportunities for growth and refinement.

  • Customer interviews discussing the Wapp value proposition
  • An image showing the respondent recruitment details of a usability study

Staying current is crucial in todayโ€™s market. Continuous Research enables organisations to adapt quickly, making informed decisions that resonate with current trends and future shifts.

This framework is ideal when:

Exploring new features or updates to stay ahead of the curve.
User growth and adoption rates decrease over time.
Thereโ€™s a negative shift in user sentiment and revenue growth.
Net Retention Revenue reduces, and CAC Payback Periods increase.
When market dynamics change, affecting your position and stability.
Customer-centricity is at the forefront of your commercial strategy.

Framework key methods:

Generative research studies and in-depth analysis.
Longitudinal studies, real-time analysis, and market monitoring.
Surveys, user interviews, naturalistic observation, and usability tests.
Sentiment analysis, feedback loops, and trend forecasting.
Gap analysis, pilot strategies, problem or opportunity statement creation.
Report generation, supporting material, and workshop validation.

Framework deliverables:

A detailed and consolidated research report, with qualified, actionable recommendations.
A comprehensive Miro Board detailing findings, ranging from a variety of methods.
An in-depth presentation, playing back the headline findings and justifications.
Artefacts including survey results, interview write-ups, and journey updates.
Customer profiles either as Personas or Archetypes, depending on the use case.
An understanding of your customerโ€™s Jobs To Be Done and mitigation methods.

Through Continuous Research, organisations gain a deeper understanding of their customers, ensuring their products, services, and business models stay relevant and exceed customer expectations.

  • Visualisation of multiple Research reports pages made by Glue Research team for the Multi site experiments for the category leading brand Viator
  • An image showing various screens of the Hastings direct customer journey, with an empathy map bellow and statistics from user testing.

Successful examples of Continuous Research

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
A decorative image displaying our Research work with Hastings Direct

Hastings Direct

Research that identifies critical user insights

  • 2,161 leads generated with ยฃ155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with ยฃ155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with ยฃ155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with ยฃ155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

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