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Research Studies 🔬
Guided by commercial, market, and customer insights, our Research Studies combine generative and evaluative methods to identify customer and marketplace dynamics and understand user experiences.
By utilising quantitative, qualitative, and holistic methods, we build essential insights to enable data-driven decision-making. Validating strategies to accelerate and de-risk investment decisions.
Customer Dynamics 🎭
Deep dive into customer motivations and behaviours. Our approach dissects market trends and user profiles, tailoring your strategies to meet real-world customer needs.
Solution Validation ✅
Move from concept to reality with confidence. Our validation process rigorously tests concepts against user feedback, ensuring your solutions are relevant and continue to hit the mark.
Continuous Research 🔁
Understand what motivates customers and influences behaviours. Our approach highlights market trends and user insights, tailoring your strategies to meet real-world customer needs.
Accurate data forms the backbone of sustained innovation, and our purpose-built research frameworks empower commercial and product teams to learn and adapt at pace, whilst validating with precision.
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Some examples of successful Research Studies:
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
Viator
Research and validation for a leading travel app
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
- 57 opportunities identified
- Average 12 users participating every sprint
Hastings Direct
Research that identifies critical user insights
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
Eque2
Elevating two core business management platform experiences
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
Holland & Barrett
Define, prototype, and validate new propositions
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