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Experiment
Sprints π§ͺ
Category-leading organisations rarely stand still; instead, they champion a culture of ongoing experimentation and improvement, focusing on incremental, highly targeted changes by identifying and addressing individual blockers or pain points.
This framework is ideal for:
Gaining customer, performance, and behavioural insights.
Leveraging existing traffic, customers, and marketing spend.
Increasing engagement, conversion rates, and business metrics.
Decreasing customer acquisition costs and bounce/exit rates.
Extending customer lifetime value and share of wallet.
Building UX intelligence and acumen, and testing assumptions.
Framework key methods:
Identification workshop to determine CRO objectives and metrics.
Problem and opportunity statement and validation.
Data extraction, interrogation, and benchmarking.
Strategy planning including a gap analysis, complexity sizing and technicalities.
Hypothesis creation, multi-variant, and experimentation strategies.
Experiment iteration, performance measurement, and report analysis.
Framework deliverables:
Documented hypotheses and testing plans for various conversion-related variables.
Detailed designs for controlled experiments, including variations and measurement criteria.
Comprehensive reports of test outcomes, including statistical analyses.
Recommendations and plans for implementing the best-performing variations.
Assessment of return on investment, highlighting the effectiveness of the experiments.
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Some examples of successful Experiment Sprints:
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