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Competitor
Analysis π₯
Our Competitor Analysis framework rigorously compares your offerings against industry standards and competitors. We identify market gaps and innovation areas while understanding competitors' strengths and weaknesses, informing a robust strategy for market dominance.
Our frameworks focus on three key areas: Market positioning, UX benchmarking and in-depth market analysis, which, in combination, identify gaps and emerging trends within your marketplace and prioritise actions for maximum ROI.
This framework is ideal when:
Framework key methods:
Framework deliverables:
Understanding where you sit within the market and how your product compares to your competitors forms the basis of informed and effective decision-making which fuels ongoing improvement, ensuring market relevancy and success.
For more information about our Competitor Analysis framework please complete the form below
![Visualisation of multiple Research reports pages made by Glue Research team for the Multi site experiments for the category leading brand Viator](https://cdn.sanity.io/images/2yundn6y/production/4f8416b8a24c7e8dd3784973d38e13700b55d4b5-3840x2689.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2689&width=3840&height=2689)
![An image showing four proposed branding concepts for a cholesterol testing kit](https://cdn.sanity.io/images/2yundn6y/production/d745ce5c62533fc931cdbd943e981586263ef1cc-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Successful examples of Competitor Analysis
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
![Collection of experience review presentation boards](https://cdn.sanity.io/images/2yundn6y/production/db9f5471985734382e7aa0df9146a000f9bbcf99-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Blinds2Go
Experiment backlog identification
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
![A collection of Research content for Missguided validating their mobile app checkout designs](https://cdn.sanity.io/images/2yundn6y/production/ecad249241c9d465de3866a999111e180374b211-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Missguided
Qualifying a product backlog for action
- MoM conversion rate of 6.9%
- LFL quarterly revenue of Β£265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of Β£265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of Β£265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of Β£265K
![We see a customer using the customer desktop website](https://cdn.sanity.io/images/2yundn6y/production/836ab9503099854dc1c0c5b43b6509e240bc1d80-3841x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2686&width=3840&height=2686)
Hafele UK
Profitability through continual optimisation
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
![](https://cdn.sanity.io/images/2yundn6y/production/783d168158f1f4147c53d984f2e4f72717b05eab-2880x2016.jpg?auto=format&fit=crop&dpr=1&q=80&w=2880&h=2016&width=2880&height=2016)
Wolseley UK
Progressive web app basket builder
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