Experiment backlog identification

Partnering with Blinds2Go, an industry-leading online retailer for blinds, curtains, and cushions, we put into action our Experience Review framework, an innovative blend that utilises Baymard’s audit tool, funnel analysis, and heuristic evaluation against stringent ecommerce metrics. Our aim was to bring to light the hidden potential within their user experience, spotlight friction points, and deliver enhanced customer journeys, thereby fortifying Blinds2Go's competitive standing.

The outcome of this review was a compilation of carefully curated, data-driven backlog recommendations. We crafted a spectrum of experimental opportunities, each distinct, spanning from nuanced visual modifications to comprehensive transformational overhauls. Each experiment was meticulously prioritised, forming a structured roadmap for our design and research team, whilst ensuring each item perfectly aligned with Blinds2Go's unique needs.

The fruits of this collaboration were significant. Blinds2Go's online platform is poised for marked enhancements in user engagement and conversion rates, delivering tangible improvements in return on investment. This project reaffirms our dedication to crafting robust, data-informed optimisation strategies that not only meet but exceed client expectations, leading to measurable business growth.