Blinds2Go

Experiment backlog identification

  • 2023
  • Experience Review
  • Ecommerce
  • A decorative image showing multiple research pages arranged in a grid format
41 candidates

41 experiment candidates were identified from conducting the experience review.

128 IDs

128 events IDs were created for tracking, monitoring, and measurement of new experiments on the website.

1-sprint

Delivered in a single 2-week sprint using a variety of methods, including heuristic evaluation, Baymard audit, expert anlysis, and more.

Partnering with Blinds2Go, an industry-leading online retailer for blinds, curtains, and cushions, we put into action our Experience Review framework, an innovative blend that utilises Baymard’s audit tool, funnel analysis, and heuristic evaluation against stringent ecommerce metrics. Our aim was to bring to light the hidden potential within their user experience, spotlight friction points, and deliver enhanced customer journeys, thereby fortifying Blinds2Go's competitive standing.

The outcome of this review was a compilation of carefully curated, data-driven backlog recommendations. We crafted a spectrum of experimental opportunities, each distinct, spanning from nuanced visual modifications to comprehensive transformational overhauls. Each experiment was meticulously prioritised, forming a structured roadmap for our design and research team, whilst ensuring each item perfectly aligned with Blinds2Go's unique needs.

The fruits of this collaboration were significant. Blinds2Go's online platform is poised for marked enhancements in user engagement and conversion rates, delivering tangible improvements in return on investment. This project reaffirms our dedication to crafting robust, data-informed optimisation strategies that not only meet but exceed client expectations, leading to measurable business growth.

  • Collection of experience review presentation boards
  • A man holds his mobile with the Blinds2Go website on screen
  • Blinds2Go experience review reveals violations and concerns for the design

See what we do after
Experience Reviews

  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

A collection of Research content for Missguided validating their mobile app checkout designs
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