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CRO & Experimentation
Optimising your products is critical to maintain or accelerate your competitive advantage.
Our CRO & Experimentation frameworks are purposefully created to test the highest risk and reward hypotheses, formulate experiments that convert, and measure the results in real-time - ensuring we optimise the products your customers love and use daily.
Explore our CRO & Experimentation frameworks
- Delivered in 1 sprint
- 15 core recommendations made
- Experimentation-ready in 3 sprints
- Delivered in 1 sprint
- 15 core recommendations made
- Experimentation-ready in 3 sprints
- Delivered in 1 sprint
- 15 core recommendations made
- Experimentation-ready in 3 sprints
- Delivered in 1 sprint
- 15 core recommendations made
- Experimentation-ready in 3 sprints
![Picture of a Glue specialist working on the readiness assessment matrix for a client project](https://cdn.sanity.io/images/2yundn6y/production/842672694d0f8f3d486a52f07272b9e7228e8697-1920x1353.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Readiness
Assessment 🔍
Analyse your organisation’s position to experiment with digital products and the changes required to do so.
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 1 sprint
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 1 sprint
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 1 sprint
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 1 sprint
![A picture of two employees sitting at their desks opposite each other. The female collegue has her back to us, on her screen we can see that she is working on an experience review for an e-commerce company.](https://cdn.sanity.io/images/2yundn6y/production/79c48690dbda1f7319d5df505de926f3176d23de-1920x1353.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Experience
Review🚦
A digital product and service health check that reveals an actionable backlog of experiment recommendations.
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- Measurement period of 6 sprints
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- Measurement period of 6 sprints
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- Measurement period of 6 sprints
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- Measurement period of 6 sprints
![A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.](https://cdn.sanity.io/images/2yundn6y/production/4a1d7430df3dce1e9c79d328ec5543f81a8976ee-1920x1353.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
Experiment
Sprints 🧪
Test hypotheses, validate multi-variate solutions, and drive key metrics through experimentation at scale.
Clients love using our CRO
& Experimentation frameworks
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
![We see a customer using the customer desktop website](https://cdn.sanity.io/images/2yundn6y/production/836ab9503099854dc1c0c5b43b6509e240bc1d80-3841x2687.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2686&width=3840&height=2686)
Hafele UK
Profitability through continual optimisation
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
![Collection of experience review presentation boards](https://cdn.sanity.io/images/2yundn6y/production/db9f5471985734382e7aa0df9146a000f9bbcf99-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Blinds2Go
Experiment backlog identification
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
![A collection of Research content for Missguided validating their mobile app checkout designs](https://cdn.sanity.io/images/2yundn6y/production/ecad249241c9d465de3866a999111e180374b211-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)
Missguided
Qualifying a product backlog for action
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
![A collection of experiment components for Blinds2Go](https://cdn.sanity.io/images/2yundn6y/production/9beb44a54cbf45d9ef1e4c5cdfdcb17bdc66a0a9-3840x2688.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2688&width=3840&height=2688)
Blinds2Go
Multi-site experiments for a category leader
Frequently asked questions about our
CRO & Experimentation frameworks
![Multiple visuals montage of the Glue team collaborating on the Product Vision Design framework and the design and workshops outcomes of it](https://cdn.sanity.io/images/2yundn6y/production/977225564e48e51e98d94d9ae75e1d892ede4a1a-3840x2706.png?auto=format&fit=crop&dpr=1&q=80&w=3840&h=2706&width=3840&height=2706)