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Operating
model design

We help organisations to streamline their operations by augmenting our turnkey frameworks to empower their employees and drive long-term sustainable change. Our approach not only reduces costs but also amplifies efficiency, aligns to your strategic objectives and is executed with precision and predictability.

Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Digital product and
experience design

Integrating seamlessly into your day-to-day operations, we fill crucial resource gaps. Whether tackling fixed-scope projects that are beyond your current bandwidth or embedding a long-term dedicated team within your ranks, our experts infuse their know-how into every customer experience and product design initiative.

A collection of screens using the Design System

Explore our client
engagements

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition