Deliver Exceptional Products & Experiences
Deliver faster and more accurately with our specialised teams and tailored methodologies to enhance your market insights and accelerate product innovation. We partner with you to close capability gaps and transform challenges into strategic advantages, ensuring you stay ahead in rapidly evolving markets.
Many organisations are challenged with staying aligned to rapidly changing market demands and customer expectations. Capability and expertise gaps, and a lack of time are usually the culprits. As your strategic partners, we provide expert teams and industry-proven methodologies needed to transform these challenges into opportunities for growth and innovation.
Our capabilities support and enhance your ability to uncover deep customer insights and deliver brilliant products and experiences
Market, customer, and user research and insights
Our market, customer, and user research employs both generative and evaluative methodologies to drive product and experience evolution. By integrating quantitative and qualitative analyses in thorough research studies, we provide deep insights into customer needs and market dynamics, equipping your team to lead in competitive markets and make informed, timely decisions.
- Market segmentation
- Customer/User Profiles
- Journeys Maps
- Competitor analysis
- Proposition Validation

- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints

Wapp
Validating a new travel insurance proposition
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified

Viator
Research and validation for a leading travel app
Exceptional experiences and brilliant products and services
Our approach employs outcome-driven innovation and design thinking to deliver exceptional products and services that promote adoption, growth, and retention. By integrating customer insights and market data with collaborative workshops and rapid delivery frameworks, we create offerings that exceed expectations and set industry standards.
- Discovery workshops
- Service blueprints and journey mapping
- Ideation and solution design
- Prototyping and validation
- Design systems

- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints

Three
Selling more phone tariffs through digital
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth

Wolseley UK
Progressive thinking for a digital future
UX Audits, Performance Optimisation and Experiments
Experimentation enables performance optimisation, enhances user experiences, and allows for testing alternative solutions to drive business metrics in a controlled manner positively. Our capabilities harness data-driven insights to uncover further opportunities, facilitating continuous improvement, driving user satisfaction, and ultimately boosting business outcomes.
- UX audits
- Accessibility audits
- Experimentation design
- A/B and multivariate tests
- Conversion Rate Optimisation (CRO)

- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks

Blinds2Go
Experiment backlog identification
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K

Hafele UK
Profitability through continual optimisation
By partnering with us, you gain access to a suite of services that not only fill crucial gaps in your operations but also empower your teams to deliver industry-leading products and services. Our approach guarantees measurable improvements in efficiency, market responsiveness, and customer satisfaction.
Flexible engagement models
to drive success and growth
1. Project-based solution
Our project-based solutions are ideal for initiatives requiring specialised attention and expertise outside your current bandwidth. We tackle fixed-scope projects with precision, applying our comprehensive knowledge to swiftly and efficiently deliver exceptional customer experiences and product design outcomes.
This model is perfect for organisations needing targeted, effective interventions without long-term commitments.

2. Embedded expertise
When continuous innovation and ongoing support are crucial, embedding a dedicated team within your organisation can be transformative. Our experts integrate seamlessly into your operations, aligning with your strategic goals to consistently drive progress and results.
This long-term partnership approach ensures that our expertise in customer experience and product design becomes a core part of your team’s capabilities.

Contact us today to learn how we can help you achieve operational excellence and prepare for future challenges.
Our capabilities are trusted
by many leading organisations
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants

Missguided
App checkout design and validation at speed
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K
- +£1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per £1K

BNP Paribas
Marketing, UX and customer experience optimisation
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints

Uniqlo
Making kiosks the go-to tool for shoppers
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing
- 2.5 year relationship
- 3 core journeys
- 1000+ participants & customers contributing to testing

Hastings Direct
Digital transformation for the UK’s biggest digital insurer