Wolseley UK

Progressive thinking for a digital future

  • 2020
  • Product Sprint
  • Ecommerce
  • A collection of desktop screen designs for Wolseley
Revenue share

In FY19, delivered a financial performance that has seenย a positive increase in channel revenue share (4%) for 9 consecutive months as a result of new trading activity and continuous improvement programme.

YoY growth

In FY19, posted a consistent level of YOY growth performance over the last rolling quarter: 36% LFL, 37% LFLย and 30% LFL growth and tracking 36% LFL for the current FY.

In a dynamic collaboration with Wolseley UK, a premier provider of refrigeration and air-conditioning supplies, we embarked on an innovative journey to redefine their digital landscape. Drawing upon our Product Sprints methodology, we embarked on discovery workshops to tackle core business challenges such as the trade credit account opening process, inventory logic, pricing model, and a new checkout integration.

We successfully transformed the traditionally tedious trade credit account process into a seamless, digital experience, positioning Wolseley UK at the forefront of its industry. Furthermore, we revamped their inventory logic, aligning it with user expectations and delivering transparency about stock and availability. Pricing challenges were addressed by designing distinctive pricing lock-ups, catering to a diverse customer base, and ensuring appropriate prices were displayed to the right audience. Additionally, we digitised offline functions like order reference masking and additional prompt fields, significantly boosting customer convenience.

The highlight of our partnership was the design of a new user journey for Wolseley's checkout experience, integrating it with a new payment system. Our efforts resulted in a marked increase in channel revenue share and consistent YoY growth. Through strategic enhancements and a continual improvement programme, we've not only satisfied business goals but also catered to user needs, reinforcing Wolseley's position in the digital future.

  • Mobile product display page (PDP) and basket page side-by-side
  • Mobile website 'swap & save' basket functionality
  • Wolseley UK customer using the desktop website
  • A collection of desktop and mobile screen designs for Wolseley

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  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint

Wolseley UK

Progressive web app basket builder

  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints

Joblogic

Designing for improved conversion

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