Design consistency across every channel
A thorough design system created for 20+ touchpoints across physical and digital spaces.
38 scalable icons with responsive variables including app, web, print, and signage.
40% reduction in design time for new features, including physical store changes and updates.
We effectively engineered a cohesive, modular Design System for BUILT/, a Travis Perkins pilot business providing on-demand building supplies to tradespeople. Every element, meticulously designed, cohesively ties together across all touch points - from in-store kiosks to apps and other digital real estate - fostering consistency and meaningful user experiences. By adopting our uniquely circular process, we ensured that every design aspect resonated with the brand's identity and added tangible value, positioning BUILT/ for a seamless launch.
With a clear focus on both digital and physical platforms, our design system empowered BUILT/ to excel across every customer interaction. This comprehensive approach included store signage, promotional material, ecommerce website, apps, SMS, emails, social media, and even click-and-collect experiences. Not just that, we also addressed immersive mediums like video content and VR experiences, successfully merging BUILT/'s presence in the digital and physical realms.
In essence, our strategic alignment with BUILT/ fostered an all-encompassing design system that seamlessly merges the digital with the physical. Our proactive design thinking, adherence to quality, and consistency ensured that BUILT/ stayed ahead of the curve, thriving in their domain.
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