Designing for improved conversion
A systematic approach to redesigning the brochureware website that enables development rollout at scale.
Three core conversion points were designed to maximise their efficacy and enable ongoing optimisation.
Delivered across three two-week sprints, on-time in-full.
Glue’s Product Sprints brought swift, impactful transformation to Joblogic's online platform, a crucial tool for enhancing service operations and communication. These sprints, defined by rapid discovery, validation, and development cycles, were key to accelerating the delivery of new, user-centric features. In a landscape of increasing competition, this approach not only streamlined complex challenges but also injected agility and innovation into Joblogic's digital strategy.
Our project with Joblogic focused on rejuvenating the overall website UI, with a keen eye on core UX enhancements to boost conversion rates. The task involved a comprehensive UI overhaul and updates to the design system, with special attention to the demo and sign-up processes. We dissected and reimagined these crucial user journeys to streamline the user experience and make it more intuitive. Our strategy combined rigorous testing, prototyping, and continuous feedback to ensure these changes resonated with users and met business objectives.
The results spoke volumes. Joblogic witnessed a significant uptick in user engagement and conversions, underlining the efficacy of targeted UX updates in a competitive digital environment. By optimising key user journeys and refreshing the UI, Glue's Product Sprints didn't just update Joblogic's platform — they transformed how users interacted with it, paving the way for enhanced business growth and customer satisfaction.
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