Which Test?

Navigate the product development process with tailored recommendations for tackling research. Our tool is trusted by UX Researchers, Product Designers, and Product Teams worldwide to gain valuable insights, making informed decisions for their products and services.

Research methods

41
Quantitative

1st choice

A method that asks users to make a choice between a number of options to understand preference.

Optimal Workshop
Quantitative

5 second test

A technique where users are shown a design for 5 seconds and then asked questions about what they remember.

Maze
Quantitative

A/B test

A method of comparing two versions of a webpage or other product to see which one performs better.

Optimal Workshop
Qualitative, Holistic

Affinity mapping

A business tool used to organise ideas and data, usually during brainstorming sessions.

Miro
Qualitative, Holistic

Archetypes

User models based on behaviour patterns observed during user research, often used in product design.

Miro
Mixed

Card Sorting

A method used to help design or evaluate the information architecture of a site and to understand mental models.

Optimal Workshop
Quantitative

Census

The procedure of systematically acquiring and recording information about the members of a given population.

Sample size calculator
Qualitative, Holistic

Component prototype

A preliminary version of a system or product component that is created for testing.

UserTesting
Mixed, Holistic

Concept testing

A process of using surveys or customer interviews to test a concept's acceptance before it goes to market.

Optimal workshop
Mixed, Holistic

Concierge MVP

A minimum viable product where the service is delivered manually, often used to validate a business idea.

Research studies
Qualitative, Holistic

Contextual analysis

A method that involves observing users in their natural environment to better understand the context in which a product is used.

Miro
Qualitative, Holistic

Customer journey map

A visual representation of a customer's interactions with a brand over time and across different channels.

Miro
Quantitative, Holistic

Data analysis

The process of inspecting, cleaning, transforming, and modeling data to discover useful information.

SPSS
Quantitative

Demographics

Statistical data relating to the population and particular groups within it.

Pollfish
Qualitative

Desirability study

A method used to gauge how much a product or service is desired by users.

Pollfish
Mixed, Holistic

Diary study

A research method used to collect qualitative data about user behaviors, activities, and experiences over time.

Indeemo
Qualitative, Holistic

Ecosystem map

A visual representation of the various interacting components of a system or business.

Miro
Qualitative, Holistic

Empathy mapping

A tool used to articulate what we know about a particular type of user’s needs and expectations.

Miro
Qualitative

Expert interview

A method that involves interviewing subject matter experts in the field of study.

UserTesting
Quantitative

Eye tracking

The measurement of eye activity to understand attention and engagement with a visual stimulus.

Tobii
Mixed

Field survey

A method of collecting primary data directly from the field or real-world setting.

Pollfish
Qualitative

Focus group

A qualitative research method that involves moderated discussions with groups of participants.

Google meet
Quantitative

Funnel analysis

A method to understand the flow of users through a website or app, often used to analyse conversion rates.

Google Analytics
Quantitative

Heat maps

Visualisation of data where values are depicted by color, often used to understand user interaction on a webpage.

Hotjar
Mixed

Heuristics evaluation

A method used to identify a product’s common usability issues.

Miro
Mixed

In-house testing

The process of testing a product within the company before it is released to the public.

Sample size calculator
Qualitative, Holistic

Jobs to be done

A theory and framework that suggests consumers hire products and services to do specific jobs.

FREE Workshop
Quantitative

Lead generation

The process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service.

Research Studies
Mixed, Holistic

Market analysis

The research of the dynamics, size, and competitive nature of a market.

Research Studies
Qualitative, Holistic

Naturalistic observation

A research method that involves observing subjects in their natural environment.

UserTesting
Quantitative

Probability sampling

A method where each member of a population has an equal chance of being selected.

Sample size calculator
Qualitative, Holistic

Role play

A method where researchers assume the role of a user in a scripted scenario as a means to simulate user behavior.

Research Studies
Qualitative

Senses test

A method to evaluate a product's appeal to users' senses.

Research Studies
Qualitative, Holistic

Service setup

The act of establishing the operational aspects of a service.

Proposition validation
Mixed

Survey

A research method for collecting data from a predefined group of respondents to gain information and insights on various topics of interest.

Pollfish
Quantitative

Tree testing

A usability technique used to evaluate the findability of topics in a website.

Optimal Workshop
Qualitative, Holistic

Fake door test

A fake door test involves placing a non-functional link to gauge interest or demand for a feature..


UserTesting
Quantitative

Usability benchmarking

The process of evaluating a product or service's usability in relation to a benchmark or industry standard.

Miro
Mixed

Usability test

A method to evaluate a product by testing it on users.

UserTesting
Qualitative

User interview

A method of understanding users by asking them questions and getting them to speak about their opinions and experiences.

UserTesting
Mixed, Holistic

Wizard of Oz

A technique where users interact with a system that they believe to be autonomous, but which is actually being operated by a person.

Research Studies

We use our Which Test? tool for all
types of research-led frameworks

  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Proposition
Validation 🎯

Critically validate an existing or potential proposition to reduce risk and drive sustainable commercial growth.

Learn more
  • Average 12 users participating every sprint
  • 37 critical UX recommendations identified
  • Achieving user growth of 1.1m in 6-months
  • Average 12 users participating every sprint
  • 37 critical UX recommendations identified
  • Achieving user growth of 1.1m in 6-months
  • Average 12 users participating every sprint
  • 37 critical UX recommendations identified
  • Achieving user growth of 1.1m in 6-months
  • Average 12 users participating every sprint
  • 37 critical UX recommendations identified
  • Achieving user growth of 1.1m in 6-months
A female researcher sits at her computer reviewing notes from a user interview

Research
Studies 🔬

Validate and de-risk product investments by understanding customer needs, pains, motivations, and attitudes.

Learn more
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 1 sprint
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 1 sprint
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 1 sprint
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 1 sprint
A picture of two employees sitting at their desks opposite each other. The female collegue has her back to us, on her screen we can see that she is working on an experience review for an e-commerce company.

Experience
Review 🚦

A digital product and service health check that reveals an actionable backlog of experiment recommendations.

Learn more
FREE Workshop

Understanding Jobs To Be Done

Learn why category-winning brands use the Jobs To Be Done framework to create market-fit digital products and services.
  • Learn all about the ultimate Jobs To Be Done framework, process, and workflow;
  • Get to know the different research methods to uncover everything you need to know about your customers;
  • Apply your learnings to your future digital product and service feature releases.
Jobs to be done workshop whiteboard led by Glue for the Construction platform provider and client Eque2
A female researcher sits at her computer reviewing notes from a user interview
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