Navigate the product development process with tailored recommendations for tackling research. Our tool is trusted by UX Researchers, Product Designers, and Product Teams worldwide to gain valuable insights, making informed decisions for their products and services.
A method that asks users to make a choice between a number of options to understand preference.
5 second test
A technique where users are shown a design for 5 seconds and then asked questions about what they remember.
A method of comparing two versions of a webpage or other product to see which one performs better.
A business tool used to organise ideas and data, usually during brainstorming sessions.
User models based on behaviour patterns observed during user research, often used in product design.
A method used to help design or evaluate the information architecture of a site and to understand mental models.
The procedure of systematically acquiring and recording information about the members of a given population.
A preliminary version of a system or product component that is created for testing.
A process of using surveys or customer interviews to test a concept's acceptance before it goes to market.
A minimum viable product where the service is delivered manually, often used to validate a business idea.
A method that involves observing users in their natural environment to better understand the context in which a product is used.
Customer journey map
A visual representation of a customer's interactions with a brand over time and across different channels.
The process of inspecting, cleaning, transforming, and modeling data to discover useful information.
Statistical data relating to the population and particular groups within it.
A method used to gauge how much a product or service is desired by users.
A research method used to collect qualitative data about user behaviors, activities, and experiences over time.
A visual representation of the various interacting components of a system or business.
A tool used to articulate what we know about a particular type of user’s needs and expectations.
A method that involves interviewing subject matter experts in the field of study.
The measurement of eye activity to understand attention and engagement with a visual stimulus.
A method of collecting primary data directly from the field or real-world setting.
A qualitative research method that involves moderated discussions with groups of participants.
A method to understand the flow of users through a website or app, often used to analyse conversion rates.
Visualisation of data where values are depicted by color, often used to understand user interaction on a webpage.
A method used to identify a product’s common usability issues.
The process of testing a product within the company before it is released to the public.
Jobs to be done
A theory and framework that suggests consumers hire products and services to do specific jobs.
The process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service.
The research of the dynamics, size, and competitive nature of a market.
A research method that involves observing subjects in their natural environment.
A method where each member of a population has an equal chance of being selected.
A method where researchers assume the role of a user in a scripted scenario as a means to simulate user behavior.
A method to evaluate a product's appeal to users' senses.
The act of establishing the operational aspects of a service.
A research method for collecting data from a predefined group of respondents to gain information and insights on various topics of interest.
A usability technique used to evaluate the findability of topics in a website.
Fake door test
A fake door test involves placing a non-functional link to gauge interest or demand for a feature..
The process of evaluating a product or service's usability in relation to a benchmark or industry standard.
A method to evaluate a product by testing it on users.
A method of understanding users by asking them questions and getting them to speak about their opinions and experiences.
Wizard of Oz
A technique where users interact with a system that they believe to be autonomous, but which is actually being operated by a person.
We use our Which Test? tool for all
types of research-led frameworks
Critically validate an existing or potential proposition to reduce risk and drive sustainable commercial growth.
Validate and de-risk product investments by understanding customer needs, pains, motivations, and attitudes.
A digital product and service health check that reveals an actionable backlog of experiment recommendations.
Understanding Jobs To Be DoneLearn why category-winning brands use the Jobs To Be Done framework to create market-fit digital products and services.
- Learn all about the ultimate Jobs To Be Done framework, process, and workflow;
- Get to know the different research methods to uncover everything you need to know about your customers;
- Apply your learnings to your future digital product and service feature releases.