Someone looking at a mobile phone, the displays shows the Glue Jobs to be done workshop illustration
Exclusive Workshop

Understanding Jobs To Be Done

Discover a new lens to product development in our immersive 'Understanding Jobs To Be Done' workshop. Dive into a framework designed to unravel your customer's true motivations and needs.

Overview

Jobs To Be Done (JTBD) is a revolutionary approach that challenges traditional methods of product development. Instead of focusing on the product or the user, JTBD delves into the deeper underlying 'job' your customer hires your product to do. This shifts your perspective from mere product features to truly meeting your customer's needs, leading to innovation and better market fit. From recognising non-consumption opportunities to empathising with emotional jobs, JTBD transforms your understanding of what your customers truly desire.

When and where?

Date and time

Oct - Nov

Location

15-20 St Paul's Square, Birmingham B3 1QU

Who is this for?

If you are part of a product team looking to reinvent your perspective and methodology, this workshop is for you. Are you struggling with feature prioritisation, understanding your customers, or finding new product opportunities? The JTBD framework provides a comprehensive lens to clarify these challenges and more. Unveil the true needs of your customers, discover hidden markets, and accelerate your product's success by defining, designing, developing, and delivering digital products and services that truly meet your customers 'jobs.'

Benefits and outcomes

By participating in this workshop, you can expect to:

  • Uncover customer insights: Gain a more profound understanding of your customers' true needs and motivations.
  • Effective feature prioritisation: Transform your approach to feature selection, focusing on what truly fulfills your customers' needs.
  • Uncover new product opportunities: Discover untapped markets and innovate solutions that resonate with your customers.
  • Enhanced competitive advantage: Create products that meet the emotional, functional, and social jobs of your customers, outperforming your competitors.
  • Drive innovation: Embrace a unique approach to product development, focusing on the 'jobs' to be done.
  • Accelerated product success: Develop and deliver digital products and services that perfectly match your customer's needs, driving satisfaction, loyalty, and growth.
  • Master practical application: Learn through practical examples and gain actionable insights that you can apply to your product development strategy.

Topics covered

The workshop curriculum introduces you to the core tenets of the JTBD theory and its practical application. Understand the key elements such as identifying and defining 'jobs,' understanding 'non-consumption,' 'avoidance,' 'workarounds,' and the importance of 'emotional jobs.' Delve into advanced research methods that lead to discovering your customers' real 'jobs,' and master the art of crafting compelling JTBD statements using a proven template.

What’s included?

This isn't just a workshop; it's an experience designed for comfort and connection. Your day will be hosted in a well-appointed venue, accompanied by fine food and drinks. The serene surroundings inspire innovation and foster collaboration. If you require accommodation, before or after the workshop day, there are overnight accommodation options available on-site. The workshop includes insightful worksheets and invaluable takeaways, equipping you to integrate the JTBD framework seamlessly into your product strategy.

  • Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop
  • Customer journey map created by interviewing Viator app users
  • Built builders merchant marketing infographic illustration showcasing five key numbers and various employee silhouette doing various actions
  • A decorative image displaying our Research work with Hastings Direct

Frequently asked questions

Make this workshop your next job to be done

Uncover deep customer insights and redefine your product strategy with our 'Understanding Jobs To Be Done' workshop.
A female researcher sits at her computer reviewing notes from a user interview

We love using the Jobs To Be Done
framework for our clients

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
An image showing a laptop on an office desk. The image shows a Hastings direct flexible policy screen.

Hastings Direct

Making a telephony
proposition digital

  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
A warehouse main entrance photo of the Built builders merchant

BUILT/

A better builder's warehouse built from the ground up

Don't miss your chance for Understanding Jobs To Be Done

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