1. Home
  2. Services
  3. Product Design

Product Design

Create products people love, use, and rely on every day.

  • A collection of screens using the Design System
  • Viator app design validated by rigorous research

Many organisations have run wild with feature-factory mindsets, research-theatre, and low product maturity. Faced with false starts, unmet customer expectations, and unrealised benefits, organisations are reshaping everywhere. Mature Product Design approaches allow you to move faster, do more with less, and achieve business outcomes—delivering products people love, use, and rely on daily.

  • A compact view of multiple mobile screen design for the Hafele UK Product order flow
  • A customer is seen using the kiosk in the Oxford St store in London

We help organisations design products that meet user needs and drive business goals. By using agile frameworks full of right-fit methods, smart processes, and action-orientated guardrails, we ensure fast delivery and tangible outcomes.

Product Design capabilities

User Experience Audit
User Research
Design Thinking
Co-Creation Workshops
Google Design Sprints
Ideation + Prototyping
Experience Design (UX/UI)
Customer Validation
Design Systems

How we approach Product Design

  • Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office
  • Visualisation of a live video-based user interview between a Glue designer and a potential Viator client to gather feedback on the multi-site experiment design

De-risk false starts

Requirements can be ambiguous and risky. If so, we want to quickly answer whether a problem or opportunity is actually a thing. We do this through generative user research. By using data to synthesise insights we can make decisions and plans clear.

  • Gap analysis
  • Competitive analysis
  • Data and insights

Launch new features

If you can solve unmet needs with something that makes commercial sense, it’s time to launch a new feature. This process involves generative research, defining the scope, ideation, and validation with users.

  • Data and insights
  • Discovery workshop
  • User flows and prototypes

Extend existing features

Users like giving feedback and requesting new features. Blindly following this can lead you astray. We validate what people say and do by quickly getting something into their hands. This brings clarity and de-risks further investment.

  • Discovery workshop
  • User flows and prototypes
  • User validation

Continuously improve

Not to be confused with an experimentation programme, continuous improvement involves constant iteration of live features. Think of it as success by a thousand small changes.

  • People and culture
  • Processes and procedures
  • Touchpoints and technology

A mature approach to Product Design de-risks investments, is systemised, and its guardrails lead to better outcomes. Speak to us if you want to deliver brilliant products and experiences.

Product Design case studies

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

Up nextGrowth Design
View Next Page