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A male and female colleague standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

Two colleagues engaged in a discussion about an upcoming CRO experiment for a client, where they will be updating designs in order to A/B test which designs increase revenue per user (RPU).

Glue - CRO experiment engagement - Glue

Visualisation of the Glue Design Optimisation Experiment Sprints framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects

Visualisation of the Design Optimisation Experiment work package delivered to clients by the Glue Design studio, built and refine after a decade's worth of experience. The step-by-step workflow followed by Glue is shown, detailing what team provides what content and deliverables when.

Glue - Design Optimisation Experiment Sprints framework - Workflow

A picture of a Glue designer sitting in front of his display showcasing a website being designed and annotated.

It is a picture of a display in the Glue Design Agency office. A person is sitting in front of it, with the left arm visible in the forefront. The display screen has various yellow post-its stuck to it at the bottom, with design-related text. 
The screen is showing a Glue Experimentation sprint being worked on, with a website desktop and mobile design being annotated and designed by the designer.

Glue - Experimentation sprint

Gain customer and behavioural insights

Leverages existing traffic and customers

Increase engagement and conversion rates

Decrease customer acquisition costs

Increase customer lifetime value

Enables data-informed decision making

Improves ranking in organic search

Build UX intelligence and acumen

Improve UX, CX, and PX

Benefits of conducting Experiment Sprints

Increased acquisition costs and CLV

Uncapitalised existing traffic and user base

Undiscovered pain points and UX friction

Unknown obstacles to conversion

Disjointed user experience and journeys

Increased bounce rates and budget churn

Reduced lead scoring and workflow triggers

Bias led UX, CX and PX practices

Reduced user and behavioural intelligence

The cost of not conducting Experiment Sprints

Identification workshop to determine CRO objectives and metrics

Problem and opportunity statement and validation

Data extraction, interrogation, and benchmarking

Strategy planning including a gap analysis, complexity sizing, technicalities

Hypothesis creation, multi-variant, and experimentation strategies

Experiment iteration, performance measurement, and report analysis

Cover image of the Info deck provided by Glue for the Experiment Sprints framework.

Glue_Info-deck_Experiment Sprints_cover

Get access to our Experimentation Sprints information deck to learn more

Frequently asked questions 
about Experiment Sprints

Our Experimentation Sprints are specifically designed to identify obstacles to conversion, regardless of the conversion goals. We hypothesis test multiple variables, modified to determine which combination of variations performs the best. Continually improving conversion metrics and ROI.

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Picture of a Glue specialist working on the readiness assessment matrix for a client project

This picture shows a male Glue specialist at his desk, working on a readiness assessment matrix for a client on his display.

Experiment Sprints 🧪

Benefits of conducting Experiment Sprints

The cost of not conducting Experiment Sprints

Experiment Sprint key methods

Get access to our Experimentation Sprints information deck to learn more

Frequently asked questions
about Experiment Sprints

Clients who love our
Experiment Sprints

Experiment Sprints 🧪

Benefits of conducting Experiment Sprints

The cost of not conducting Experiment Sprints

Experiment Sprint key methods

Get access to our Experimentation Sprints information deck to learn more

Frequently asked questions about Experiment Sprints

What types of deliverables can I expect from Glue?

What scale of involvement can Glue offer our organisation?

How does Glue integrate into our existing operations?

What availability do me and my team need to provide Glue?

What are the lines of communication between my organisation and Glue?

Clients who love our Experiment Sprints

Frequently asked questions
about Experiment Sprints

Clients who love our
Experiment Sprints