Missguided - New Client Acquisition

Leanne Morrissey - Client Services Manager @ Glue
Leanne Morrissey
  • Client Services Manager
  • 3 min read
  • Black and white logo of the Glue client named Missguided used in the Press release

Streamlining app checkout experience: Glue collaborates with Missguided

Birmingham, UK – Glue, the digital product design studio celebrated for its transformative approach, is excited to announce its upcoming collaboration with Missguided, the prominent fast-fashion women's clothing brand. This collaboration exemplifies Glue's commitment to refining user experiences through strategic design interventions, aiming to optimise app checkout experiences and drive meaningful outcomes.

Engagement scope

  • Leverage Glue’s innovative Experience Review framework to enhance Missguided's app checkout user experience.
  • Curate a backlog of meticulously scored recommendations. These suggestions will span a range of solutions, from minor visual refinements to substantive transformational changes. Each experiment will be driven by data-backed insights, resulting in an app checkout experience that resonates with user expectations and contemporary trends.

“We're truly excited to embark on this collaborative journey with Missguided. Their innovative spirit and dedication to enhancing user experiences align seamlessly with our values at Glue. This partnership presents an exceptional opportunity to merge our design expertise with Missguided's brand vision, and we're eagerly looking forward to making a positive impact on their app checkout experience." - Billy Clarke, Managing Director and Founder at Glue.

As Glue and Missguided embark on this collaborative journey, the anticipated results are poised to showcase advancements in user engagement and conversion rates. By synergizing Glue's design expertise with Missguided's brand vision, this partnership aims to enhance the app checkout experience and bolster return on investment, highlighting the potential of app optimisation strategies to drive real-world business growth.

About Missguided

Missguided is a prominent fast-fashion brand specialising in women's clothing. Known for its trend-setting collections, Missguided offers stylish and affordable options that empower young women to embrace their individual styles. Explore their diverse range of clothing, accessories, and footwear on their official website to discover the latest fashion trends tailored to modern sensibilities.


About Glue

Glue is a distinguished digital product design studio celebrated for its innovative approach to crafting transformative user experiences. With a passion for enhancing digital interactions, Glue collaborates with forward-thinking partners to design and implement solutions that resonate with users and drive impactful outcomes.

To explore the depth of this project and Glue's design capabilities, visit the complete project portfolio at Glue's Official Website


For inquiries, collaborations, or to embark on a journey of digital innovation, please reach out to leanne@weareglue.studio.

End of Press Release

Black and white logo of the Glue client named Hastings Direct used in the Press release
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