Hastings Direct - New Client Acquisition

Leanne Morrissey - Client Services Manager @ Glue
Leanne Morrissey
  • Client Services Manager
  • 3 min read
  • Black and white logo of the Glue client named Hastings Direct used in the Press release

Elevating digital insurance experiences: Glue partners with Hastings Direct

Birmingham, UK – Glue, the esteemed digital product design studio renowned for its transformative user experiences, is pleased to announce its collaboration with Hastings Direct, one of the UK's leading insurance providers. As part of their ambitious 3-year plan for digital transformation, Hastings Direct has partnered with Glue to enhance their digital interactions and establish themselves as a pioneer in the insurance industry's digital landscape.

Engagement scope

  • Enhancing New Business Acquisition Journey: with a focus on increasing conversion rates for new business acquisitions from price comparison websites, Glue's expertise will be directed towards streamlining and optimising this critical journey.
  • Boosting Ancillary Sales Income: Glue's innovative strategies will aim to positively impact income per policy through ancillary sales, providing Hastings Direct's customers with valuable add-on options during the purchase process.
  • Launching Multi Car Digital Proposition: the collaboration will also involve the successful online launch of Hastings Direct's Multi Car digital proposition, catering to the evolving needs of their diverse customer base.

"We are enthusiastic about joining hands with Hastings Direct on this transformative journey," said Billy Clarke, Managing Director and Founder of Glue. "Our collaborative efforts will empower Hastings Direct to offer seamless and impactful digital interactions, reinforcing their position as a leader in the insurance industry."

About Hastings Direct

Hastings Direct is a distinguished and rapidly growing insurance provider based in the UK. Established in 1997, they have garnered a reputation for offering comprehensive insurance solutions coupled with exceptional customer service. As a multi-award-winning business, Hastings Direct specialises in providing insurance coverage across a wide range of sectors, including automotive, home, and travel.


About Glue

Glue is a distinguished digital product design studio celebrated for its innovative approach to crafting transformative user experiences. With a passion for enhancing digital interactions, Glue collaborates with forward-thinking partners to design and implement solutions that resonate with users and drive impactful outcomes.

To explore the depth of this project and Glue's design capabilities, visit the complete project portfolio at Glue's Official Website


For inquiries, collaborations, or to embark on a journey of digital innovation, please reach out to leanne@weareglue.studio.

End of Press Release

Black and white logo of the Glue client named Holland&Barrett used in the Press release
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