As the industry continues to evolve and the transition to a ‘digital first’ future gathers pace, getting to grips with the practical influences and models that allow businesses to deliver effective and successful transformation has never been more critical.
Research and validation
By conducting deep market research, they shape and validate their strategies to resonate with customer dynamics and align with the evolving market landscape.
Using various data sources to validate and fine-tune commercial and product strategies, they ensure their decisions are based on relevant and accurate insights.
They deliver rapid solutions and responses tailored to enhance outcome predictability, enabling efficient planning and resource allocation.
We helped the UK’s biggest digital insurer, Hastings Direct, with Digital transformation
Hastings Direct sought to improve its digital presence and customer experience across multiple channels. Specific focus on enhancing customer acquisition from PCWs and mobile app experience to reduce call centre contacts, accelerate digital adoption, and increase lifetime customer value.
- Positive impact on Income Per Policy
- Increased sales coverage of Ancillaries
- Extended Policy Lifetime Value
We validated Wapp's travel insurance proposition, finding ways to improve it
We deployed our Proposition Validation framework for Wapp, delving deep into traveller's motivations, needs, and concerns. Our in-depth analysis revealed crucial insights into customer sentiments towards Wapp's service. As a cornerstone of data-driven decision-making, our findings provide a clear roadmap for Wapp to enhance its proposition.
- Validated with 4,499 travellers
- 7 areas identified for improvement
- Delivered in 6-weeks