Capabilities

We’re an experienced team of strategy challengers, designers, researchers, validators, and objective decision-makers. We empower product and commercial teams to identify, strategise, and validate digital solutions by implementing frameworks that deliver consistent outcomes.

Picture of a Glue specialist working on the readiness assessment matrix for a client project

Business Process Improvement

Implement robust and predictable processes and frameworks that cover all aspects of research, strategy validation, product and service design, continuous improvement and optimisation.

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Commercial Strategy

De-risk commercial strategies with robust validation methodologies. Mitigate risk by authenticating desirability and viability with data-led insights, market and customer intelligence.

Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Research & Validation

Gather, profile, and interrogate a multitude of data points to validate a commercial or product strategy. Accurately building deep and predictable data-led decision-making practices.

Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office

Products & Experience

Robust and predictable, industry-proven frameworks designed to identify, define, challenge, validate, and authenticate product development and on-going experience optimisation.

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Performance Optimisation

A progressive culture is often the dividing line between maintaining a competitive advantage in a dynamic marketplace, or not. We have the capabilities to ensure you retain a cutting edge.

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Training & Workshops

Workshops designed to deliver frameworks that consolidate best practices, provide clarity, align teams, improve resource utilisation, and encourage data-led decision-making.

Our capabilities help us
deliver brilliant outcomes

2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys
2.5 year relationship
3 core journeys

An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified

Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints

The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

2,161 leads generated with £155 spend
24 participants recruited for the 90-day home study
Delivered in 100 days
2,161 leads generated with £155 spend
24 participants recruited for the 90-day home study
Delivered in 100 days
2,161 leads generated with £155 spend
24 participants recruited for the 90-day home study
Delivered in 100 days
2,161 leads generated with £155 spend
24 participants recruited for the 90-day home study
Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

11 experiments executed
Conducted over 12 sprints
Measurement period of 6 sprints
11 experiments executed
Conducted over 12 sprints
Measurement period of 6 sprints
11 experiments executed
Conducted over 12 sprints
Measurement period of 6 sprints
11 experiments executed
Conducted over 12 sprints
Measurement period of 6 sprints

A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K
+£1.03m in monthly lend
+102% in lead acquisition QoQ
ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

41 defects uncovered
14 opportunities identified
Delivered in 1 sprint
41 defects uncovered
14 opportunities identified
Delivered in 1 sprint
41 defects uncovered
14 opportunities identified
Delivered in 1 sprint
41 defects uncovered
14 opportunities identified
Delivered in 1 sprint

A collection of Research content for Missguided validating their mobile app checkout designs

Missguided

Qualifying a product backlog for action

Design system for 20+ touchpoints
38 scalable icons with responsive variables
40% reduction in design time for new features
Design system for 20+ touchpoints
38 scalable icons with responsive variables
40% reduction in design time for new features
Design system for 20+ touchpoints
38 scalable icons with responsive variables
40% reduction in design time for new features
Design system for 20+ touchpoints
38 scalable icons with responsive variables
40% reduction in design time for new features

An image showing different components from the Built design system. It shows logos, colour styles and iconography.

BUILT/

Design consistency across every channel

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