Validation 🎯

Once a proposition has been identified, it needs validation. Our Proposition Validation sprint verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising a multitude of quantitative and qualitative research models, our frameworks are carefully refined to analyse all key metrics essential to validating a new proposition or improving an existing one.

  • Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop
  • Visualisation of the Glue Product Vision Proposition Validation framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects
  • An image showing a mixture of research findings including call listening, prioritisation and Day one recommendations