Vision
Definition ✍️
At the heart of every transformative product lies a compelling vision. Our Product Vision Definition Workshop fosters a collaborative environment where product teams brainstorm, challenge, and distil their ideas into a crystallised product vision statement. This pivotal process serves as the guiding light for your organisation's future endeavours.
Benefits of creating a product vision
Promotes team alignment and clear focus
Sets concrete product development goals
Streamlines decision-making and resource distribution
Distinguishes your product, enhancing competitive advantage
Stimulates innovation within the product team
Boosts customer satisfaction through aligned product delivery
Shapes company narrative and brand perception
Attracts like-minded talent and potential investors
Improves business resilience in volatile markets
The cost of not creating a product vision
Risk of disoriented product development
Potential wastage of resources on disjointed efforts
Difficulty in product differentiation in saturated markets
Increased vulnerability to market flux and competitors
Challenges in inspiring teams, investors, and customers
Slowed decision-making without a guiding objective
Missed strategic partnership opportunities
Reduced adaptability in dynamic business environments
Diminished customer satisfaction with misaligned product offerings
Methods used in product vision definition
Discovery workshop to form product vision statement
NorthStar metrics, SWOT analysis, and dependency mapping
Competitor analysis, data interrogation, and market-space intelligence
Empathy mapping, journey mapping, jobs to be done, and gap analysis
Applying scenario planning and backcasting for future market envisioning
Iterative refinement of product vision statement
Get access to our Vision Definition information deck to learn more
Frequently asked questions
about our Vision Definition
Vision Definition helps
create brilliant products
- 1.2% conversion increase
- £3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- £3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- £3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
- 1.2% conversion increase
- £3.5m income benefit
- 50k multi car customers
- 51k midterm adjustments via the app
Hastings Direct
Digital transformation for the UK’s biggest digital insurer
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
- 4% channel revenue share for 9 consecutive months
- YoY growth performance
- 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK
Progressive thinking for a digital future
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
Three
Selling more phone tariffs through digital
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
Uniqlo
Making kiosks the go-to tool for shoppers
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