Proposition
Validation 🎯

Once a proposition has been identified, it needs validation. Our Proposition Validation sprint verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising a multitude of quantitative and qualitative research models, our frameworks are carefully refined to analyse all key metrics essential to validating a new proposition or improving an existing one.

Access info deck
  • Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop
  • Visualisation of the Glue Product Vision Proposition Validation framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects
  • An image showing a mixture of research findings including call listening, prioritisation and Day one recommendations

Benefits of validating your proposition

Basis of sustainable traction of new initiatives
Data-based decision-making
Value proposition and competitive advantage identification
Aligning objectives, SMART goals, and delivery teams
In-depth benchmarking, SWOT, and proposition analysis
Opportunity profiling and validation
Significantly increases adoption rates and ROI
Qualified and scored backlog of priorities
Market-fit products, features, and services

The cost of not validating your proposition

Inadequate positioning of a misaligned proposition
Low adoption rates and increased friction points
Ineffective intelligence for rationalised decision-making
Poor customer experience with disordered journeys
Ineffective resource assignment and utilisation
Unclear goals, common objectives, and vision clarity
Increased risks with impaired return on investments
Diminished control, management, and predictability
Reduced value proposition and competitive advantages

Proposition Validation key methods

Discovery and profiling through our value proposition canvas
Voice of the customer, user interviews, quantitative studies, and archetype creation
Competitor analysis, data interrogation, and market-space intelligence
Empathy mapping, journey mapping, jobs to be done, and gap analysis
Facts and insights synthesis through quantitative and qualitative research
Card sorting, survey examination, SWOT analysis, and statement creation

Frequently asked questions
about our Proposition Validation

Clients who love our
Proposition Validation

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
An image showing a laptop on an office desk. The image shows a Hastings direct flexible policy screen.

Hastings Direct

Making a telephony
proposition digital

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Picture of the Glue design and strategy team running an in-person Identification sprint workshop with a client
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