Product Vision

Identifying a vision for a product or service is important, but validating it is critical.

Our Product Vision frameworks are specifically designed to discover problem spaces or opportunities, identify the objectives, validate the outcomes, and establish a strategy for success.

Explore our Product Vision frameworks

  • 153 trends identified
  • Fully qualified backlog realised
  • Conducted across a 10-day sprint
  • 153 trends identified
  • Fully qualified backlog realised
  • Conducted across a 10-day sprint
  • 153 trends identified
  • Fully qualified backlog realised
  • Conducted across a 10-day sprint
  • 153 trends identified
  • Fully qualified backlog realised
  • Conducted across a 10-day sprint
Picture of the Glue design and strategy team running an in-person Identification sprint workshop with a client

Identification
Sprint ๐Ÿ”ญ

Align your business vision to an innovation-led growth strategy so you can outpace the accelerating competition.

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  • ยฃ3.5m income benefit
  • 36% LFL, 37% LFL and 30% LFL growth
  • Achieved a 215% in-store adoption uplift
  • ยฃ3.5m income benefit
  • 36% LFL, 37% LFL and 30% LFL growth
  • Achieved a 215% in-store adoption uplift
  • ยฃ3.5m income benefit
  • 36% LFL, 37% LFL and 30% LFL growth
  • Achieved a 215% in-store adoption uplift
  • ยฃ3.5m income benefit
  • 36% LFL, 37% LFL and 30% LFL growth
  • Achieved a 215% in-store adoption uplift
In the foreground a man is on his laptop. The screen behind him shows 5 participants on a product call.

Vision
Definition โœ๏ธ

Identify, define, and authenticate a vision for a product or service. Defining a shared vision, common goals, and OKRโ€™s.

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  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 59 core journey changes recommended
  • Delivered over 3 sprints
Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Proposition
Validation ๐ŸŽฏ

Critically validate an existing or potential proposition to reduce risk and drive sustainable commercial growth.

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Clients love using our
Product Vision frameworks

  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue

Wapp

Setting out future innovation for growth

  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
An image showing a laptop on an office desk. The image shows a Hastings direct flexible policy screen.

Hastings Direct

Making a telephony
proposition digital

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

Frequently asked questions about
our Product Vision frameworks

Visualisation of multiple work design deliverables done by the Design Studio Glue while working on the Product Design framework with multiple clients
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