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A female researcher sits at her computer reviewing notes from a user interview

The researcher is using miro to annotate design screens. On the post it notes are notes from a user interview where users were asked about different screens of the design.

Glue - Research studies

Visualisation of the Glue Product Design Research studies framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects

Visualisation of the Product Design Research studies work package delivered to clients by the Glue Design studio, built and refine after a decade's worth of experience. The step-by-step workflow followed by Glue is shown, detailing what team provides what content and deliverables when.

Glue - Product design research studies framework - Workflow

An image showing multiple slides from the research findings deck

Through various research methods we complied an extensive collection of research findings which informed the design decisions on the projects. Some of the findings are laid out here.

Holland and Barrett - Research findings deck - Glue

Validates a problem or an opportunity

De-risks and prioritises investment

Eliminate bias from UX and CX practices

Test and validate concepts prior production

Empower data-driven decision making

Identification of value-added solutions

Market-fit propositions and alignment

Reduces learn, churn, and pivot tactics

Increases conversion rate ratios

Untested UX and CX journeys and practices

Undiscovered pain points and opportunities

Unverified value-added releases

Assumption based decision-making

Extended timelines and increased expenditure

Unmanaged expectations and ROI

Limits critical thinking and problem-solving

Unverified backlogs and innovation roadmaps

Existing knowledge unchallenged and tested

The cost of not conducting Research Studies

Generative and evaluative research studies and in-depth analysis

Quantitative and qualitative research studies and in-depth analysis

Naturalistic observation studies, voice of the customer, and mental models

Jobs to be done, card sorting, empathy mapping, and service blueprinting

Gap analysis, pilot strategies, problem or opportunity statement creation

Report generation, supporting material, and workshop validation

Cover image of the Info deck provided by Glue for the Research Studies framework.

Glue_Info-deck_Research Studies_cover

Glue Research Studies framework info deck showcasing the main signs to look-up for as a client to know if you would need it

Glue Research Studies framework info deck showcasing the main signs to look up for as a client to know if you would need it. These signs are: Confused research teams when identifying underlying issues, uncertain stakeholders when signing off invalidated solutions and overwhelmed management teams when dealing with skill and knowledge gaps.

Glue_Info-deck_Research Studies_How to know you need it

Get access to our Research Studies information deck to learn more

Frequently asked questions 
about our Research Studies

Viator

Hastings Direct

Utilising qualitative, quantitative, and holistic data to build essential insights into customer-specific expectations and behaviours. We’re able to overlay that against a problem space or opportunity to qualify various concepts, validating and de-risking further investment quickly and efficiently.

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Picture of a female designer building a Design System for a client as part of the Design system framework provided by Glue

This picture shows a blond female Product Designer at her desk working at Glue designing a Design system for a client on her display. This is part of the Design System framework provided by Glue to clients.

Research Studies 🔬

Benefits of conducting Research Studies

The cost of not conducting Research Studies