Product Design
Scoping features, functionality, and user experience of a product or service.
Our Product Design frameworks are meticulously refined to accurately guide design decisions, processes, and practices โ ensuring key UX/CX influencers are not left to individual discretion, and that design logic is constructively challenged, measured, and enhanced.
Explore our Product Design frameworks
- Average 12 users participating every sprint
- 37 critical UX recommendations identified
- Achieving user growth of 1.1m in 6-months
- Average 12 users participating every sprint
- 37 critical UX recommendations identified
- Achieving user growth of 1.1m in 6-months
- Average 12 users participating every sprint
- 37 critical UX recommendations identified
- Achieving user growth of 1.1m in 6-months
- Average 12 users participating every sprint
- 37 critical UX recommendations identified
- Achieving user growth of 1.1m in 6-months

Research
Studies ๐ฌ
Validate and de-risk product investments by understanding customer needs, pains, motivations, and attitudes.
- 1-month to deliver
- Design system for 20+ touchpoints
- 62% increase in efficiency
- 1-month to deliver
- Design system for 20+ touchpoints
- 62% increase in efficiency
- 1-month to deliver
- Design system for 20+ touchpoints
- 62% increase in efficiency
- 1-month to deliver
- Design system for 20+ touchpoints
- 62% increase in efficiency

Design
Systems ๐จ
Craft scalable design systems that reduce the cost of ownership and promote consistent products.
- Achieved a 215% in-store adoption uplift
- ยฃ3.5m income benefit
- 4% channel revenue share for 9 consecutive months
- Achieved a 215% in-store adoption uplift
- ยฃ3.5m income benefit
- 4% channel revenue share for 9 consecutive months
- Achieved a 215% in-store adoption uplift
- ยฃ3.5m income benefit
- 4% channel revenue share for 9 consecutive months
- Achieved a 215% in-store adoption uplift
- ยฃ3.5m income benefit
- 4% channel revenue share for 9 consecutive months

Product
Sprints ๐โโ๏ธ
Ideate, solutionise, and validate new product features at speed using a structured 2-week product sprint process.
Clients love using our
Product Design frameworks
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints

Three
Selling more phone tariffs through digital
- 1-month to deliver
- 62% increase in efficiency
- Built for optimisation
- 1-month to deliver
- 62% increase in efficiency
- Built for optimisation
- 1-month to deliver
- 62% increase in efficiency
- Built for optimisation
- 1-month to deliver
- 62% increase in efficiency
- Built for optimisation

Hastings Direct
Delivering a scalable digital design system
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints
- 2.3% in-store conversion rate increase
- 31 screens designed and delivered
- Delivered in 2 sprints

Uniqlo
Making kiosks the go-to tool for shoppers
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified

Viator
Research and validation for a leading travel app
- Design system for 20+ touchpoints
- 38 scalable icons with responsive variables
- 40% reduction in design time for new features
- Design system for 20+ touchpoints
- 38 scalable icons with responsive variables
- 40% reduction in design time for new features
- Design system for 20+ touchpoints
- 38 scalable icons with responsive variables
- 40% reduction in design time for new features
- Design system for 20+ touchpoints
- 38 scalable icons with responsive variables
- 40% reduction in design time for new features

BUILT/
Design consistency across every channel
- 57 opportunities identified
- Average 12 users participating every sprint
- 51k midterm adjustments via the app
- 57 opportunities identified
- Average 12 users participating every sprint
- 51k midterm adjustments via the app
- 57 opportunities identified
- Average 12 users participating every sprint
- 51k midterm adjustments via the app
- 57 opportunities identified
- Average 12 users participating every sprint
- 51k midterm adjustments via the app

Hastings Direct
Research that identifies critical user insights
Frequently asked questions about
our Product Design frameworks
