Our Mission

Ensuring our future is as bright as our past.

  • The Uniqlo kiosk is in situ within the Oxford St store in London
  • An image showing a laptop, on the screen is a car insurance quote. There is a cat curled up next to the laptop
  • An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Glue began in 2017 with one simple mission in mind: to deliver best-in-class customer experiences 🥰

But, as we approach our 10th anniversary, our mission has changed 🎭

We’ve matured. And it required a lot of hard work and determination to get here. Our aspirations? Well, they’ve grown. Our new-found mission considers the best possible business model for our clients and our people 🌳

And of course, that sounds obvious. A lot of other organisations talk about this fondly. Yet, they fail to demonstrate this throughout their very fabric and being 🧬

  • Four head-shots of Glue employees smiling at the camera. Leanne is the CSM, Aimee is a Researcher, Leigh is a Designer, Billy is the Director.
  • Two head-shot pictures of Dave the Glue Head of Design, and of Romaric, Glue Operation Manager
  • A user experience researcher Aimee and the Director of Glue Billy collaborating together around a wooden table in a meeting room.

Introducing three levers for accountability
and fostering business growth

We know who we are

We believe in our people, our culture, and our ability to deliver exceptional work. We invest in all three in equal proportion, as we believe one is not achievable without the other. We’re a values-based business that embraces authenticity, but we’re also driven by commercialism, efficiency, and professionalism.

Diagram on a black background showcasing how Glue People focused strategy leads to better culture and exceptional work

We know where we are going

We want to be the best at everything we do, and will continually strive for perfection as we pursue our strategy of:

  • Driving strategy-led growth and innovation
  • Maintaining profitability and commercialism
  • Investing in people and an authentic culture
Diagram on black background showcasing the infinite growth loop of the Design studio Glue, how People and culture development care leads to growth, innovation and profitability

We know what is important

To reach our goals, we must excel in these areas:

  • Vision, Mission, and Values: We must know who we are, what we’re building, why we’re building it, and how we’re building it.
  • Centre of Excellence: We must be the most competitive in terms of ability, quality, and value in all the markets in which we compete.
  • People and Culture: We must recruit the best people, provide the right support, and deliver a platform to thrive.
White diagram on a black background of 3 circles, each representing a different focus around Vision, People and Excellence, all overlapping where Glue stands for.

As we near our second decade, we remain focused on self-improvement, fortifying our skills to foster our client’s success. We’ve encapsulated this into a living ethos that shapes our every move…

All for one. One for all.
More than just a motto.

Up nextOur values
Picture of the Client Service Manager and the Head of Design from Glue collaborating together around a laptop in a meeting room
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